In recent years, the European Union has created a comprehensive regulatory framework that poses new challenges for electronic marketplaces. Control obligations, for example, aim to ensure consumer protection, product safety and fair trading conditions. But what does this mean in concrete terms? What responsibilities do electronic marketplaces have and what impact does this have on retailers who use these platforms?

European legislation is becoming increasingly ambitious when it comes to protecting the environment and promoting a sustainable economy. The Packaging and Packaging Waste Regulation (PPWR), which presents companies with new challenges – and at the same time offers great opportunities – is a particular focus. After all, those who prepare for the upcoming requirements at an early stage can not only avoid penalties and costly rework, but above all strengthen their competitiveness.

A lot has happened in the Nordic countries in terms of waste separation in recent years: standardised symbols have been used in Denmark since 2017 to simplify waste separation for consumers and businesses. The use of the pictograms is voluntary. Norway, Sweden, Finland and Iceland have followed suit and have also introduced the ‘Nordic Pictograms’ system for waste separation. The symbols can be found not only on packaging, but also at recycling stations and in public spaces. The clear labelling makes it easier to dispose of waste correctly and ensures that more recyclable materials are reused.